In my spring semester of junior year, I worked on a project where I was to choose a retailer and then select my own brand company from that retailer. I selected Best Buy and Its brand, Insignia. I was challenged to find a gap in the market and create an on-brand product that Best Buy could quickly sell. I immersed myself in Insignias brand language and developed a mid-range mouse that is a hybrid between an office mouse and a gaming mouse.