For this project, my professor assigned me to find a gap in the market for our chosen brand. I found that Insignia doesn't offer any higher performing mice, as they strictly offer simple and lower quality ones. I then began to research what was currently on the market. I noticed that there is only gaming mice with tons of RBB lights and sharp edges, or your generic and plain office mouse. I proposed that I would create a mid-tier quality mouse, that is a hybrid between a gaming mouse and an office mouse. I found that if Insignia were to add a higher performing mouse, it would most likely be a middle tier performing mouse, because they are an own brand company that offers cheaper options. I began sketching with the goal of creating something that could fit the "gaming" aesthetic, as well as easily fitting into a work environment.